Why is our perceived value of reactive healthcare higher than proactive despite the fact that spending money on proactive healthcare can actually 𝐒𝐀𝐕𝐄 you money in the long run?
The answer? 𝐏𝐚𝐢𝐧.
We typically don’t act on something until we’re forced to by mother nature.
Here are a few examples:
👉 You hesitate to pay more money for high quality food, but instead end up paying for diabetic, cholesterol, and blood pressure meds.
👉 You hesitate to hire a personal trainer, but instead pay more in healthcare premiums.
👉 You hesitate to see a chiropractor or massage therapist, but end up paying for physical therapy after an injury.
In each of these examples, the proactive measures could have prevented the reactive costs.
👍 𝘗𝘢𝘺 𝘵𝘰 𝘦𝘢𝘵 𝘣𝘦𝘵𝘵𝘦𝘳 𝘧𝘰𝘰𝘥 = 𝘭𝘦𝘴𝘴 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘱𝘢𝘺 𝘧𝘰𝘳 𝘱𝘳𝘦𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯𝘴
👍 𝘏𝘪𝘳𝘦 𝘢 𝘤𝘰𝘢𝘤𝘩/𝘫𝘰𝘪𝘯 𝘢 𝘨𝘺𝘮 = 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘷𝘦𝘳𝘢𝘭𝘭 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘥𝘦𝘤𝘳𝘦𝘢𝘴𝘦 𝘱𝘳𝘦𝘮𝘪𝘶𝘮𝘴
👍 𝘈𝘥𝘥𝘳𝘦𝘴𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘮𝘶𝘴𝘤𝘭𝘦 𝘪𝘮𝘣𝘢𝘭𝘢𝘯𝘤𝘦𝘴 = 𝘭𝘦𝘴𝘴 𝘭𝘪𝘬𝘦𝘭𝘺 𝘵𝘰 𝘦𝘯𝘥 𝘶𝘱 𝘪𝘯𝘫𝘶𝘳𝘦𝘥.
The fact of the matter is, our society has allowed it to be more socially acceptable/normal to pay a lot of money to fix problems once they arise instead of paying money to invest in our health ahead of time.
Think of it this way…
We take preventative measures with our vehicles (getting routine oil changes or getting new tires)... why do we not do the same for our one and only body?